Hurry! Space is limited for this 30-minute webinar and registration is required. Join the award-winning Social Media team from Ogilvy Public Relations Worldwide for a free 30-minute online seminar powered by Citrix GoToWebinar and done in partnership with The Wall Street Journal Asia. This webinar will provide concrete examples, action plans and case studies, including:…
What do hydrants, voicemails and denial have in common? They’re all now closely associated with the Tiger Woods brand, according to new research from Nielsen Online. Today, Nielsen Online provided me with a Brand Association Map demonstrating the impact of the controversy on the Tiger Woods brand – based on analysis of online discussion about Tiger…
For years and years, search has always been the number one reason people go online. Nearly 9 times out of 10 people will start out an Internet session by using Google, Yahoo! or Bing to find a new site or look for information about a product. Advertisers and marketers have spent countless dollars trying to…
Here is a copy of a column that I recently wrote for the Australian Financial Review on ways that marketing and public relations managers can tell a real “expert” from someone who’s not quite there yet. This was written slightly in jest, so feel free to leave a comment if you have other suggestions. Do a quick…
During my recent trip to Singapore, I had the opportunity to grab coffee and have a chat with Ben Koe, Employee #3 of JamiQ, a new social media monitoring service which is currently in beta.
On Wednesday I am participating in a Lunch+Learn Webinar hosted by Citrix Online. The focus of the Webinar is how organizations can participate on Twitter and meet business objectives. You can register for Webinar here. I will be sharing the Ogilvy 360 Digital Influence strategy and approach for using Twitter (Follow, Create, & Engage) and talking about how Twitter…
I’ve actually got quite a fair bit to share, but i suppose the details can be further articulated in later posts. What i want to share is perhaps key takeaways that i got from Your Blog™ as a blogger from each of the presenters. Overall i know the session was about marketing your blog, but…
