A lot has already been said about content, whether about affecting SERP results, or “turning prospects into customers“. Heck, Ogilvy’s content queen herself has already blogged on Asia Digital Map at how much Free WiFi aids in quick sharing for rich media content. In this crazy and fast-paced “digital ecosystem”, the power of producing a…
In one of the first major launches of a social network in Australia since Foursquare, Yelp today officially launched it’s Australian presence at www.yelp.com.au. To mark the occasion, CEO Jeremy Stoppelman met with local bloggers and social media marketers in Sydney to talk about the history of Yelp, some of the benefits to users and…
If you’ve missed the big news, it was recently announced that Google is now indexing Facebook Comments on websites (I found out from the legendary Facebook Queen herself, Mari Smith). But don’t get confused – Google’s only indexing the comments from the Facebook connect add-on commenting system (read this if you’d like to find out…
COD: Customer (crappy) Service email, gone viral. In case you missed it, a Twitterstorm erupted Down Under this afternoon over a customer service (I use that term loosely) email from clothing retailer GASP. You can get all the juicy details here: Exhibit A: The Complaint Email Exhibit B: The Response from GASP Online Customer Care…
Ogilvy Blogger Outreach Code of Ethics View more presentations from OgilvyprSydney “We respect your influence… We don’t pay for posts.” Those are just a few tenets of Ogilvy’s Blogger Outreach Code of Ethics, developed by the Ogilvy 360 Digitial Influence Team in the US. And now (while we’ve had lots of positive feedback already about…
Google has certainly copped a lot of flak for its corporate motto “Don’t be evil” and some of the criticism has merit, but I still love the simplicity of the phrase and the boldness of the sentiment. It demonstrates a lot of respect for the intelligence of the employees and a willingness to give them room…
Social Media and Corporate Boards: 5 Key Questions View more presentations from 360 Digital Influence, Ogilvy PR Worldwide. There are more than 30,000 non-executive members of company boards across Australia. If you are one of them, what are the questions you should be asking about how the business you manage is handling social media? We’ve…
Our colleagues at OgilvyOne in New York have launched a global search for the “World’s Greatest Sales Person”. Lucky finalists will win a fellowship at OgilvyOne and a trip to Cannes International Advertising Festival to pitch their ideas. For more information and to enter, checkout the Ogilvy YouTube Channel!
Hurry! Space is limited for this 30-minute webinar and registration is required. Join the award-winning Social Media team from Ogilvy Public Relations Worldwide for a free 30-minute online seminar powered by Citrix GoToWebinar and done in partnership with The Wall Street Journal Asia. This webinar will provide concrete examples, action plans and case studies, including:…
What do hydrants, voicemails and denial have in common? They’re all now closely associated with the Tiger Woods brand, according to new research from Nielsen Online. Today, Nielsen Online provided me with a Brand Association Map demonstrating the impact of the controversy on the Tiger Woods brand – based on analysis of online discussion about Tiger…
